stop the damages
Too many small businesses fail due to bad pricing decisions.

Everyday, we hear and read stories about failures due to bad pricing: a start-up that has waited too long to monetize, an established company that goes bankrupt due to lack of profit, a freelancer who no longer has a work-life balance.

It makes us crazy as we know that a few changes in pricing can make a big difference.

After having helped hundreds of entrepreneurs, we've developed this set of workshops for small businesses.

Who for

01. For Starters

You are about to start a new business and you don't know where to start with your pricing?

Avoid classic pricing mistakes that can jeopardize the rest of your professional adventure. With this workshop, you'll learn how to get started, what processes to put in place, how to collect the right data and how to make the right decisions based on your goals.

02. For Freelancers

Ever since you started, you've been wondering if your pricing is right. Thinking about it alone is not easy.

With this workshop, you'll learn how to improve your pricing. You will play with different price models and see the impact it can have on your finances and your work-life balance. What if you discover that you can earn more by working less or that you can stop charging per hour or per day?

03. For Start-ups

You develop something innovative and there is almost nothing comparable on the market?

With this workshop you'll learn how to price when you don't have clients yet and when there is almost no competition. You'll will avoid classic mistakes made by start-ups and learn how to improve your price model to reach your goals. You might monetize sooner than what you expected.

04. For Scale-ups

You're growing fast and you realize that you have always neglected your prices?

It's time to check if you were right all this time and see if you're leaving any money on the table. What if you provide great value to your customers but you are not being paid well for it? Or on the contrary, what if you price too high for what you deliver? It's time to find out!

05. For SMEs

You run a small or medium-sized company and you are in charge of pricing?

You've probably developed your own method, but you're not sure if it's the right one. With this workshop, you'll identify what is good and especially what is bad in what you do. You will also estimate the impact of a good pricing on the profitability of your company.

Learn and apply
Our workshops are a mix of a little theory and a lot of pragmatism.
  • Diagnosis: understand what's wrong with your approach to pricing and what you should do.
  • Fundamentals: learn about the 12 fundamental pricing pillars and how to avoid terrible pricing mistakes.
  • Use cases: learn from other use cases.
  • Exercises and simulations: work on your pricing and assess the impacts by playing with different scenarios for your business.
  • Brainstorming: think out of the box and consider new price models.
  • Action plan: leave the workshop with your action plan.
Special incubators & Accelerators
We help your start-up and scale-up portfolio.

We work with leading incubators, accelerators and investment funds to help their companies portfolio on their pricing challenges. We facilitate dedicated workshops for them. Contact us to learn more.

We help business students to get it right.

We help professors in business management and entrepreneurship to teach pricing in a pragmatic way with workshops and lectures.

They loved it as much as we did

In 2019, more than 1500 people attended our workshops and conferences.

I have more revenue and more respectful clients.

Michael | Musician, Belgium

Best workshop ever !

Morgann | Clothing startup part of a startup incubator, Belgium

I didn't know it was possible to quantify such things.

Andreas | Investment app, Ger.