It's time to stop playing guessing games.
Gain the visibility to make the right price changes.
What is the right price?
The answer is seemingly simple: the right price is the one your customers are willing to pay for what you offer.
However, knowing exactly what their acceptance thresholds are and understanding whether they are influenceable can be complex.
The exercise is even more complex when you have to deal with elements that can vary over time (for example: costs and competition).
We are here to help you.
What if you could analyze the price sensitivity of your customers?
Here are our 3 offers to gain visibility:
Are you wondering if your prices are too high or too low?
This is one of the questions we are often asked and we answer: "the answer is in the head of your customers!"
It is essential to be able to measure the price sensitivity of your customers or potential customers.
Our experts have mastered the techniques to extract this valuable information from the heads of your prospects and customers.
By measuring price sensitivity, we enrich the data you already have at your disposal.
We allow you to explore a multitude of scenarios of price and sales volume changes in order to better see the financial impacts that these changes could have in the short or long term.
Whether it is at the level of your products, categories or your entire company, you will see the impact on
One of the most powerful approaches to pricing is to establish a price based on the perceived value of customers.
This exercise can be very complex in practice when there is a wide variety of customers with different backgrounds, expectations and budgets.
Finding the right balance between value and price for your customers will improve your marketing, sales and value proposition efforts: you will sell faster and ensure that your customers are continually satisfied.
We accompany companies towards a better financial performance thanks to the discovery of new equilibriums around their prices.
The price sensitivity curves lead to one of these 3 conclusions (sometimes, the combination of the 3):