What is your pricing Maturity level
01. Do you have the right customer segmentation ?
02. Is your value propostion fitting the different customer needs ?
03. How different are you from the alternatives ?
04. Is your pricing helping you to seize your full potential ?
What we deliver
Simulations & recommendations
Action plan
Action plan
Action plan
Data diagnosis
Data diagnosis
Data diagnosis
Methodology diagnosis
Methodology diagnosis
Methodology diagnosis
What are the impacts of pricing pact ?
More revenue
More profit
Strong growth
Save time
Value-based pricing

There is something more than your costs and your competitors

Value-based pricing is a customer-centric pricing approach. It sets the price of a product or service based on the value given by target customers and what they are willing to pay.

Most companies have a cost-plus approach (where prices are based on costs), a competition-based approach (where prices are based on competition) or a historical approach (where prices are changed each year based only on previous prices). But you know that your customers are all different and have different sensitivities. It is essential to measure it so that you do not under- or over-price and to find ways to differentiate your prices.

Quantification and impact simulation

Quantification is key to make the right decision.

We can:

  • Quantify your customers' perceived value.
  • Measure your customers' price sensitivity and willingness-to-pay.
  • Identify psychological thresholds.
  • Establish the relationship between price, volume, revenue and profit.
  • Identify the optimum prices.
  • Identify customer segments that are the most and least price sensitive.
  • Find ways to differentiate your prices.
Get your analysis

In 2019 we've measured the price sensitivity of thousands of B2C and B2B customers in more than 30 countries. As results:

  • In 70% of the cases, it led to a price increase.
  • In 20% a price decrease.
  • In 10% the average prices were validated but we found ways to differentiate the prices.
relevant for
New products or services.

You are about to launch a new product or service and you have no idea how to price it? Avoid any pricing mistakes that could have a negative impact on the success and growth of your project.

With the value-based pricing approach, we can measure the willingness to pay of future customers prior to launch. It allows us to refine your value proposition, prepare the marketing and sales strategy and better forecast your growth.

You need to review your pricing or you're not sure the current one is the right one?

With the value-based pricing approach we can validate or invalidate your assumptions and investigate new pricing models. With our data driven approach, we can assess the impact of a pricing change on your revenue and profit.

Existing products or services.
More than pricing

The value-based pricing approach leads to positive changes in every department of your organization.

You will continuously improve your product or service based on what really matters to your customers and what they are willing to pay for.

Better value proposition
Better marketing
Better finance
Better sales capabilities

You will know which customer segments value your product or service the most and how price sensitive they are.

You will know how to manage your sales effort and negotiate by properly defending your value proposition.

You will better understand the impact of a price change on your volume, revenue and profit.